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Makenzie Alger
Professional Uses of Social Media Spring '18
Real Science, Real Results:
Social Media Strategy for a Newbie
in Skincare and Wellness

Some way somehow, we are all active seekers of ways that can make us look and feel our best. With Nerium, we can build ourselves up from the inside out while staying real, staying true, and staying positive.
To communicate the empowering message and real results these products have to offer, I am building a social media strategy for a new brand partner to the company, my mom Nicole. Through her personal Facebook account, she will be able to expand her personal network and reach the middle-aged, working individual from all over the country so that they can take their next step in achieving their best self while building her brand as both a user and advocate of
the products.
Final Strategy
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